16 Acquisition International - Global CFO Excellence Awards 2023 May23489 Financial Services CFO of the Year 2023: Brice Guiochon The world of finance needs a special sort of CFO. Over the years, Brice Guiochon has led Brink’s France through a world of change, maintaining its position as a leading provider of cash and valuables management, digital retail solutions, and ATM managed services. In the Global CFO Excellence Awards 2023 from Acquisition International, Brice was justly recognised for his achievements. We dig a little deeper to find out more! ou might not have heard of Brink’s, but its name can be found as a vital resource in more than 100 countries around the world. Reaching out over the last 160 years, this business is a clear example of entrepreneurial spirit, technology, and constant modernisation that has led to incredible success in the rapidly changing 21st Century. Key to telling the story today is Brice Guiochon, who joined as CFO of Brink’s France in August 2019. He started as a Relationship Manager at large banking institutions, joining one of his clients in the telecom industry to prepare his IPO and structure the financial function of the group in a fast-paced international environment. Five years later he had developed skills as an International Finance Director moving first to General Electric (GE) in 2005 as Director of Financial Planning and Analysis for one of their banks in La Défense, then being appointed Director of Development and Pricing for GE Capital France and later Finance Director for M&A activities of GE Capital International in London Arrival at Brink’s France, therefore, was the opportunity for Brice to have a fresh start in a slightly different sector. The team operates primarily in the cash management sector, and is currently developing a major diversification strategy around digital retail solutions and ATM managed services. Despite only joining a few short years ago, he has already been promoted to the position of Deputy General Manager of Brink’s France while retaining responsibility for the Financial function. Such adaptability in a world of immense pressure is why Brice is in such high demand. People know he can be relied upon to deliver incredible results. At Brink’s France, the aim has always been to grow by providing a superior customer experience and by driving continuous improvement. These aims are very much in line with Brice’s own. He sees 160 years in the business world as a sure sign that this is a business that can weather whatever changes may arise, provided the leadership is there to guide the way. The way forward, clearly, is aiming for excellence in all areas. The common thread throughout a lifetime of experience, therefore, has been the improvement and the development of corporate business models. “My leadership style is a mix of inspiring and motivating employees by setting a compelling vision and encouraging personal growth and development while at the same time building trust by being genuine, open, and honest with team members,” Brice tells us. “Nothing happens without the people, of course, so I always focus on promoting diversity, equality, and fairness, enabling individuals to contribute their unique perspectives and talents within the company.” Y 2023 is sure to be a year of growth and modernisation at Brink’s France, with AI in the corporate world speeding up the need for organisational alignment and skills management by leaders. We asked Brice what he thought the future would hold for him, and for CFOs around the world: “The world is changing fast, and disruptive industry trends are making it challenging and exciting,” he says with a smile. “This requires ability from leaders to adapt, upskill and multitask continuously to successfully navigate uncertain environments. Much remains to be done..!” Company: Brink’s France Name: Brice Guiochon Email: b.guiochon@brinks.fr Web Address: https://www.brinks.com Company: Brink’s France Name: Brice Guiochon Email: b.guiochon@brinks.fr Web Address: https://www.brinks.com
RkJQdWJsaXNoZXIy MTUyMDQwMA==