14 Acquisition International - Global CFO Excellence Awards 2023 Best HVAC Equipment Wholesale CFO 2023 (Canada): Tyson Morris hen it comes to room heating and cooling equipment, the team at Genuine Comfort are the people to turn to. Through years of experience as distributors of this essential technology, they have made their clients look like heroes to their guests and tenants. Comfort is not just measured on how cool things are, the Genuine Comfort team use their own proprietary Genuine Performance Index to make sure their standards are higher than anyone else in the sector. The Genuine Comfort team are known for distributing Air Conditioners (AC’s), Packaged Terminal Air Conditioners (PTAC’s), and Vertical Air Conditioners (VTAC’s) to name but a few of their leading products. These can be delivered directly to contractors, but also to apartment, hotel and senior living markets across Canada. If you have more than thirty rooms to cool, the Genuine Comfort team are able to support you at scale. The role of CFO, therefore, is one that has transformed how the business has worked. Tyson Morris got his start as a bookkeeper for a very small local manufacturing and retailing business while attending university. He learned by doing, being handed a box of receipts and figuring it out as he went along. “I came to the realization that the company had a lot of potential and pitched the owners on a full-time role for when I graduated,” he tells us. “That’s how I got my first CFO role. It was a big risk and a different path than most of my colleagues pursued.” This unique path to success is one which saw the business grow from a local to national firm. Tyson learned about how the entire business operated, and from this has been able to develop numerous strategies that have brought about success. At Genuine Comfort, this is bespoke. “Our ongoing strategy is based on the ABC Strategic Value model developed by the IKSIL Group Inc. and EOS,” Tyson explains. “We align the organization to a single vision, build in the systems and capabilities, then consistently deliver on our customer value proposition.” The key has been the development of the aforementioned Genuine Performance Index, which consists of multiple KPI’s along the customer buying journey such as key SKU fill rate as well as on time, and error free deliveries. Performance is never a mystery to the team, and allows them to focus on what will improve customer service at all times. This focus on one singular vision is what has ensured Tyson’s strong position. “My leadership style begins with understanding that once an organization has a clear vision, it’s the people that are the most important part to getting there,” he explains. “You start by developing W May23689 the right structure for the organization to execute its strategic initiatives, then figure out what seats you need. After this, you get the right people in the right seats that get it, want it, have the capacity to do it, and are in line with the core values. Leadership becomes much easier when this is done correctly.” Despite having such a strong position in the room heating and cooling sector, Genuine Comfort is always looking forward. “I see opportunities in technology that will drive major productivity gains and enhanced customer experiences over the coming years,” Tyson tells us. “The challenge will be to train staff and find additional talent to implement and drive initiatives forward. Collaboration with customers and vendors will also be a key driver of realising these potential gains.” The future for Genuine Comfort seems immensely positive, with plans afoot to capture even more of the Canadian market. For Tyson, as well, the future seems bright. “My future professional aspiration is to be an acquisition entrepreneur,” he says. “Another project I am working on that I am very excited about is Explore Outdoor Media Inc., an organization dedicated to inspiring and enabling people to explore the great Canadian outdoors. I’m looking forward to seeing this organization make a big impact over the coming years.” We look forward to seeing the incredible impact this organisation will have, under Tyson’s steady hand, as well! Company: Genuine Comfort Name: Tyson Morris Email: tmorris@genuinecomfort.com Web Address: www.genuinecomfort.com Keeping rooms cool is no easy task, but someone has to do it. The team at Genuine Comfort play an invaluable role in making sure you’re always at ease in your surroundings. Their CFO, Tyson Morris, has been recognised for his peerless efforts in this important industry. We caught up with him to find out more.
RkJQdWJsaXNoZXIy MTUyMDQwMA==