Acquisition International December 2025 | 19 We ensure this by seeing our clients gain a well-defined direction for their business that ensures every subsequent action aligns with their long-term vision.” Forge Partners has leveraged its expertise across brand strategy to support many clients in growing their businesses, as seen through its work a few years ago with Naked Bakes, a rising star in the ever-popular world of cookie dough. By creating a playful, retro-inspired identity for this start-up – achieved by the agency using two contractors sourced from its aforementioned network of experts – the brand was supported as it launched the product into SuperValu stores across Ireland, marking a huge step on its evolutionary journey. As for how exactly Forge Partners aided Naked Bakes, it performed a total reimagining of the brand from the ground up, going beyond strategy to cover visual identity, packaging, and even the digital experience its customers were afforded. The solutions that the agency came up with included a tagline: ‘It’s Only Natural’, an accompanying graphic playing off Adam and Eve iconography, bold and colourful packaging designed to catch the eye, and a more intuitive website backed by its first dedicated CRM. Naked Bakes is just one of the numerous brands supported in this way by Forge Partners over the last five years, with other cause studies including Mean Bean Coffee – which the team helped to revolutionise the local industry through a robust marketing strategy – and the transformation of Slow and Steady, a local overnight oats company, into a national sensation as a result of a full rebrand that allowed it to stand out. Four of the high-level marketing experts the agency boasts were used for both projects. Even with 2025 winding down, Forge Partners remains as dedicated as ever to nurturing successful growth campaigns for its clients, all of which start with a great strategy. The win-win situation delivered through the agency’s unique, full-service approach to marketing sets it apart, and more about all of the solutions available through the Best Digital Marketing Agency 2025 – Republic of Ireland can be found by visiting the website below. Contact: Alan McMahon Company: Forge Partners Web Address: https://forgepartners.ie/ Expert Brand Strategy from Ireland’s Digital Marketing Pioneers Established as BrandAble in County Waterford, Ireland, in 2020, Forge Partners elevates brands through a range of expert-driven marketing services spanning marketing strategy, brand identity, website design/ development (across B2B and eCommerce channels alike), digital marketing (including SEO and Google Ads), and even business development services. Through this full-service approach, the aim is to forever revolutionise the world of marketing, and to be the catalyst of business evolution for as many local brands as possible. This encompassing methodology – which is known as ‘The Forge Difference’ – is built on the cornerstones of being an expert-driven, client-focused, results-oriented agency. To this end, Forge Partners does much more than offer a traditional agency model, and it can be seen to be tearing up the industry playbook by pairing clients with expert, hand-selected members of its curated network, rather than simply providing them with the services of a general in-house team trying to juggle everything at once. “We ensure that for every project – from brand identity development to SEO optimisation – you are partnered with a specialist who is at the top of their game. This expert-driven approach is our main differentiator. ” Making all of this possible is the group of experienced individuals behind the agency, comprising individuals who have left the grind of the 9-5 and instead work independently on their own time, something which is also true of Founder and CEO Alan McMahon. This empowers these high-level marketing experts to go above and beyond for every client’s project, and it is this which has paved the way for the agency’s successful track record of crafting everything from bespoke marketing solutions to brand identity services. Exploring this portfolio in more detail, the agency’s brand strategy service is the undisputed centrepiece, with Alan even describing brand strategy as the “foundational roadmap for a business.” He continued: “Our brand strategy service ensures the creation of a distinctive identity that forges a strong, emotional connection with their target audience. Specialising in bespoke marketing solutions and brand identity development, Forge Partners (formerly BrandAble) is a creative, strategic marketing agency with a track record for transforming entrepreneurial passion into demonstrable business growth. Founded by Alan McMahon, who is also its CEO, the agency’s comprehensive suite of bespoke marketing solutions has resulted in it being named the Best Digital Marketing Agency 2025 – Republic of Ireland in this feature. We caught up with Alan for more on the services the agency provides to some of Ireland’s fastest growing brands. Forge Partners
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