2017 Business Excellence Awards

86 Acquisition International - Business Excellence Awards 2017 Best DJ Booking Agency & Management Company – UK Underground Artists Launched in June 2011, Underground Artists has evolved from a music blog into one of the UK’s most sought after artist management businesses. Since inception the firm has grown from strength to strength, as Kal explains. “Within the management market, it is now common to be a music producer as well as a DJ, and as such Underground Artists help get music signed to record labels, look after press requests, remix requests and act almost as a personal assistant. On top of this I also run a record label. We work with clients all over the world which provides a vibrant and exciting workplace for our DJ and music producers.” As a former Accountant Kal has a strong understanding of the business landscape, which he believes is vital to supporting his clients and getting to know their needs. Underground Artists are a DJ booking agency and management company providing club DJ’s all over the world. Founder Kal Jhugroo talks us through the firm and the secrets behind its success. Company: Underground Artists Ltd Contact: Kal Jhugroo Contact Email: kal@underground-artists.com Address: Office 5 Rainhill Business Centre Signature House 232a Rainhill Road, St Helens, L35 4LD, UK Phone: 07581 075320 Website: www.underground-artists.com BE170079 His ongoing strategy revolves around efficiency and transparency, as he outlines. “Personally I believe that being efficient and transparent are key to our success, therefore they are central to our ongoing strategy. Being efficient means that work does not build up and it also keeps the clients happy as they are dealt with in a timely manner that usually meets their expectations. I am transparent about what I will be doing and what is expected from them. Through this approach there are no surprises along the way that can cause issues and arguments with people saying something was not explained to them.” Despite the success the agency has achieved so far, Kal is keen to emphasise that he will not be resting on his laurels, and instead is keen to continue to grow the agency and spread the word about the excellence service it offers. “Ultimately, I want to be at the top of the game, and I want Underground Artists to be the go-to music agency for every club promoter and owner. It is a hard business and I am still relatively new to it, so I have a long way to go, but with hard work I believe I can get to where I want to be.” “...Kal is keen to emphasise that he will not be resting on his laurels, and instead is keen to continue to grow the agency and spread the word about the excellence service it offers. ”

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