8 | Acquisition International, August 2025 Business Strategist of the Year 2025 (Singapore): Winnie LIW In today’s rapidly advancing business world, success is no longer measured only in profit – but in passion, purpose, and impact. The landscape is evolving to make way for a new wave of entrepreneurs writing the rules, with Winnie LIW leading the charge. Masterfully blending heritage and innovation, Winnie is a trailblazer whose dual ventures – Kingdom of Esther and LAN XIN MENG by WD TCM – are redefining what it means to lead with both heart and strategy. We took a closer look at Winnie’s exceptional endeavours below, as she is named in the Influential Businesswoman Awards 2025. Contact: Winnie LIW Email: contact@estherkingdom.com Company: Kingdom of Esther Pte Ltd Web Address: www.estherkingdom.com & www.wdtcmlifestyle.com A visionary leader, Winnie LIW is driven by an unfaltering commitment to make a meaningful impact on the world around her. Drawing upon decades of experience across a number of sectors, spanning finance, beauty, and wellness, she has established a lasting legacy – one that continues to empower SMEs and individuals around the globe. Her prowess can be seen in the number of prestigious awards she has received along her journey, including the Court of the Table and the Top of the Table Awards by the Million Dollar Round Table over the course of six consecutive years. Before founding her own ventures, Winnie carved a successful path in the corporate world, building extensive experience in finance, sales, and marketing. She served as the Sales and Marketing Manager at PIAS Corporation, a Japanese skincare company, where she honed her expertise in beauty products and international markets. Following this, Winnie spent over 16 years in senior executive roles across leading institutions, where she established two successful businesses with Great Eastern Life and HSBC Singapore. These experiences equipped Winnie with the unique combination of financial acumen and product knowledge that would later prove instrumental in shaping the dual pillars of Kingdom of Esther and LAN XIN MENG by WD TCM. Leveraging her developed skillset, Winnie pursued her passion for entrepreneurship with the first establishment of her own brand, LAN XIN MENG by WD TCM. White Dragon, or LAN XIN MENG by WD TCM, was formed in Hong Kong in 2008, with the mission of promoting TCM skin-and-bodycare products to the public on a global scale. Following a childhood deeply immersed in the world of Traditional Chinese Medicine, Winnie founded the company following a chance encounter with a group of elite professors – who shared her passion for promoting natural alternatives and rejecting chemical-based products – which sparked something truly transformative. Together, they co-created a line of TCMformulated natural cosmetics, blending ancient wisdom with modern scientific innovation. These products, made from Chinese herbs, plant extracts, antioxidants, and vitamins, are designed to improve the skin by restoring, refreshing, and enhancing its natural appearance whilst remaining true to holistic healing principles. This collaboration became the foundation for LAN XIN MENG by WD TCM, a brand renowned for championing beauty from the inside out. Kingdom of Esther, or KOE, was founded by Winnie in 2019, shortly after she returned to Singapore from Hong Kong, a move prompted by external challenges, such as the COVID-19 pandemic and political unrest. KOE is truly Winnie’s brainchild, a venture she formed with a collection of professional companies and individuals banding together to aid start-ups and SMEs in achieving longterm success. The company provides a comprehensive service that combines the talents of 13 companies across 16 professions, comprising company incorporation, legal advice, creative services, marketing support, e-Commerce, residential and commercial real estate planning, and geomancy advice. Expertly steered by Winnie’s heart, instinct, and talents, Kingdom of Esther is on a mission to build an auspicious ecosystem of businesses – leveraging the philosophy of collaboration over competition to achieve prosperity. KOE serves as both the strategic engine and brand custodian behind LAN XIN MENG by WD TCM. While LAN XIN MENG by WD TCM delivers a range of 100% chemical-free skincare solutions, KOE provides the infrastructure – consulting, partnerships, and global expansion strategy – that powers its growth. Together, they form a uniquely unified ecosystem where business empowerment and holistic wellness go hand in hand. Though they serve different functions, LAN XIN MENG by WD TCM and KOE are two sides of the same coin – two entities fuelled by Winnie’s unwavering belief in empowerment, holistic growth, and purpose-driven entrepreneurship. Together, the companies reflect a deep understanding of the nuances of the modern market, and an expertise gained through decades of extensive experience in a variety of specialised fields. At the very heart of both ventures is an influential businesswoman who masterfully blends heritage with innovation and forwardthinking. It is for this demonstration of passionate leadership, driven by the desire to make a meaningful difference, that Winnie LIW has been rightfully named Singapore’s Business Strategist of the Year 2025.
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