Worldwide Finance Awards 2020

6 Acquisition International - 2020 Worldwide Finance Awards ounting Pennies has been making a difference for small businesses and families for over a decade. Based in Florida, this remote boutique accounting firm offers a full suite of business advisory services and client-focused solutions, including Tax Preparation, Tax Planning, Tax Resolution, Small Business Management, and CFO Services. Amajor focus for the firm is working with small business professionals and families with children to help them lower their tax liability. While large firms have access to expendable resources to lower the tax liability for clients with a billion-dollar market cap, it’s often the little people who get left out—the small mom-and-pop shops or the entrepreneurs on the brink of growth. Counting Pennies plays a crucial role in leveling the playing field so that everyone can benefit. As a boutique firm, the team prides itself on the quality of its relationships with its clients. Good communication and accessibility are essential. And getting the numbers right the first time is vital. Maintaining trust and transparency have been central to the team’s success and client retention in the long-term. As the effects of COVID-19 continue to reverberate throughout the global economy, many accounting firms have had to scramble to understand the impact of new legislation on tax planning and the financial forecast for the remainder of the fiscal year. Needless to say, this has had an impact on the Counting Pennies team, including a three-month extension to the tax season. Counting Pennies has always thrived in an environment of adaptability and growth to meet the needs of the market. Maintaining expertise and professional development are essential in a volatile economic climate, where firms have been forced to pivot and adjust to policy changes and new regulations almost overnight. The Counting Pennies team is committed to staying up-to-date on the latest changes in tax laws and best accounting practices. With client-focused solutions, the team values its ability to adjust to techniques to better serve its clients. Many traditional accounting firms have had to pivot their business strategy in recent months to serve their clients in a virtual environment. Because Counting Pennies has used a remote virtual model for over a decade now, they were in a position to continue serving the needs Best Tax Return Preparation Business - USA C of their current clients and onboard new clients during the pandemic. Additionally, the Counting Pennies team has used the challenging economic environment as a reset button to apply new strategies to its business model, such as offering a suite of business advisory services for clients beyond traditional compliance work. Counting Pennies has always been a business tax preparation and bookkeeping firm, but now the team is able to offer a Tax Planning and Tax Resolution Service to clients, alongside its Accounting and CFO Services. From its first day of business, Counting Pennies has always embraced the ethos of a positive work-life balance that includes investing in team members’ professional and personal success. Part-time work opportunities for all team members and flex scheduling are built-in to the business model of the firm. And investing in team members who are dedicated to their business role, but who also find time to volunteer and give back to the community, creates a feedback loop that contributes to solid, reliable work performance and a positive work environment. As a result, each team member feels valued and is able to see the fruits of their labor. This decision has meant that customer service and client relationships have always been one of the most positive aspects of their business. Counting Pennies’ suite of business advisory services allows the firm to extend its reach and resources to have a greater impact on client success—down to the individual taxpayer client. Small businesses can now access free online training that covers a wide range of information—from the best business structure for new and growing business to the reduction of tax liability for established firms. And clients can also tap the expertise of the Counting Pennies team for targeted assistance, such as helping businesses and families improve their credit rating or providing counsel to a client undergoing hardship. Another example where the Counting Pennies team provides exceptional service is when their clients face challenging life transitions, such as the loss of the primary breadwinner who handled the family’s finances. This circumstance can be devastating for the surviving mate and financial matters must be handled with due care and attention. Providing sound financial guidance in this emotionally difficult situation is not a service that all companies can offer, yet it is precisely the kind of hands-on guidance and professional support where Counting Pennies excels. Company: Counting Pennies, LLC Contact: Pamela Tyler Web Address: www.cpennies.com For small businesses and working middle class families, finding a way to legitimately lower tax liability can make an enormous difference to their bottom line. Tax planning can make this dream a reality. At Counting Pennies, LLC, the team is committed to finding the best tax preparation and planning tools to benefit small businesses and entrepreneurs. And in the midst of major tax policy changes and an erratic business environment, the firm has easily adapted to a lean remote business strategy centered around client solutions and efficient use of its talent, while promoting work-life balance. We took a closer look at this impressive firm to find out more.