96 Acquisition International - Global Excellence Awards 2018 52 Acquisition International - Issue 7 2018 Lall & Sethi, as an organisation of professionals, is passionately dedicated to the IP laws. We profiled the boutique firm as we discovered more about how they achieve excellence in the industry. all & Sethi provides a complete range of services including filing and prosecution of applications, oppositions and cancellation proceedings, searching and watching services, renewals, licensing and registered users, franchising, IP audits and enforcement of rights through civil, criminal or administrative measures with a wide bandwidth to handle large portfolios and litigation across all areas. The Indian subcontinent or South Asia, extends from south of the Himalayas to the Indian Ocean. It consists of seven countries, housing almost 17% of the world population. It is perhaps the most culturally diverse 4.4 million square kilometres land mass in the world. India, the largest country in the region, consists of 28 States divided on lingual basis. The firm understands this cultural diversity and respects it. Also, they respect the fact that their friends who may not be completely familiar with the region, do not fully understand the legal and practical nuances of this diversity. They get the picture and bridge the gap, by constantly developing strategies relevant to the local situation and aligning it to clients’ needs. Additionally, they ensure that their attorneys and staff are trained with best practices followed across the globe and understand and respect client needs. Training is also imparted on local practices of courts and IP offices in the region. Such training and knowledge has resulted in some of the path breaking decisions in the region, with intellectual property having taken birth on the desks of Lall & Sethi offices, be it decisions on well-known and famous marks, version recordings in music, unique region specific John Doe and Anton Pillar type search and seizure orders. The firm prides themselves for having the best IT systems in the world. The firm’s IP Management Software, called ClickIPR is developed in-house and ensures that timely responses are sent and deadlines strictly adhered to. The docketing Company: Lall & Sethi Address: D-17, South Extension – II, New Delhi – 110 049 Phone: +91 11 4289 9999 Email: email@example.com Website: indiaip.com Bridging the Gap L 1806AI18 systems have minimal manual interface, virtually eliminating human errors. On client reporting, it is possible for a client to monitor the work on real time basis by requesting password protected access to the database. The files are completely electronic and digital. An optional fixed fee schedule ensures that the cost benefits of repetitive services on bulk files and use of efficient systems is passed on to the client. The client has full knowledge of, and access to, the administrative staff, and often communicates with them on a first name basis. The accounting is completely transparent internally and to the client, with each advice and its corresponding transaction recorded electronically. They have a policy of zero tolerance to bribery or graft at all levels. The Founders and Partners Lall & Sethi was founded by Mr Chander M Lall and Mr Sandeep Sethi, both of whom are designated Senior Advocates. Currently the firm has four partners: Raghav Malik: Managing Partner Tia Malik Jyotideep Kaur Dr. Anju Khanna: Director - Patents Practice Areas The firm not only represents a large volume of Patent and Trademark litigation cases in India, but also provides unrivalled IP services, including, but not limited to, domestic and international filing and prosecution. Patents: The patent professionals of L&S have wide ranged experience in drafting applications of various technologies and liaising with inventors, technical experts and in-house patent counsels in the preparation of specifications. Due to their day to day experience in patent litigation, L&S is able to provide assistance in strategizing complex innovation related issues, enforcement of patents, analysing strength of patents prior to enforceability, streamline prosecution etc. Trademarks: On the trademarks front, L&S has been instrumental in laying down the law in several areas such as comparative advertising, trade dress protection and a wide variety of internet and IT law related issues. Copyright: Lall & Sethi provides the complete range of services in the field of copyright including filing and prosecution of applications and pursuing civil, criminal and administrative enforcement actions. The firm prides themselves for having the best IT systems in the world. The firm’s IP Management Software, called ClickIPR is developed in-house and ensures that timely responses are sent and deadlines strictly adhered to.