2021 Leading Adviser Awards

94 Acquisition International - Leading Adviser 2021 Acquisition International - Issue 1 2022 19 Nov21271 Patent and Trademark Experts Since 2005 ased in Manila, Hechanova & Co, is part of The Hechanova Group. This specialist firm is headed up by President and CEO, Editha R Hechanova and Hechanova & Co is our Leading Trademark and Patent Prosecution Attorney of the Year, Philippines. Passion for service and service with integrity are the two guiding principles behind the leading trademark and patent attorney company. The firm, which comprises a team of IP managers, experienced lawyers, and a host of other technical and legal professionals provide its clients with excellent advice and services relating to intellectual property protection. Within the Group, Hechanova & Co focuses primarily on matters relating to the prosecution of infringements, whilst its sister company Hechanova Bugay Vilchez & Andaya-Racadio, where she is Managing Partner, centres on litigation and enforcement work. Specialising in patent and trademark prosecution and maintenance, Hechanova & Co offers a range of related services too. Among these are searches, license agreement reviews, renewals, IP recordals, product registration for the food and drug industries and plant variety B protection. Hechanova & Co guarantees its clients a reliable, timely and efficient service. The firm is a member of the International Trademark Association (INTA), European Communities Trade Mark Association (ECTA), Fédération Internationale des Conseils en Propriété Industrielle (FICPI), American Intellectual Property Law Association (AIPLA), Inter-Pacific Bar Association (IPBA), Japan Intellectual Property Association (JIPA), Licensing Executive Society International (LES), Marques and Pharmaceutical Trade Marks Group (PTMG). Before founding the company, attorney Editha R Hechanova was already a seasoned IP practitioner. To get the company off the ground she enlisted the help of her siblings and several of her closest friends. From humble beginnings, Hechanova & Co has grown to be one of the leading firms in the Philippines in its field. Since founding the company Editha has been consistently identified as the leading lawyer in intellectual property in the Philippines by publications such as Asia Law, Asia IP, Asia Business Law Journal, Managing IP, and Who’s Who Legal. Today Editha oversees and manages trademark and patent prosecution, copyright registration, trademark valuation, searches, enforcement, litigation and both other non-contentious and contentious IP matters. Editha explains the impact of the COVID pandemic on the company and the patent and trademark industry, “Whilst we’ve seen a reduction in the number of patent filings for companies catering to consumer products, those in the pharmaceutical, telecommunications and technology industries are increasing their filings. Despite the lockdown, we’ve continued filing responses to formal and substantive examination reports. The IPOPHL allowed online filing and so, with staff working from home, we’ve been able to attend to actions required on patent applications under our firm’s care.” With the future in mind, Editha plans on continuing on this path to incredible success as Hechanova & Co triumphs again and again. Contact: Editha R Hechanova Company: Hechanova & Co. Inc. Web Address: http://hechanova.com.ph/hci/ https://www.hechanova.com.ph/ Protecting intellectual property has never been more important than it is today. In a world where everything is available online, understanding IP law and how to protect your unique ideas are essential. Finding a legal firm that is not only able to advise you but can also protect your interests, should anything go wrong, is a must. President and CEO Editha R Hechanova and her firm, Hechanova & Co, have been protecting the interests of clients and the general public in the Philippines since 2005. Leading Trademark and Patent Prosecution Attorney of the Year, Philippines