2021 Influential Businesswoman Awards

22 Acquisition International - Influential Businesswoman Awards 2021 Jul21858 Best Personal & Home Fragrance Company CEO (UK): Samantha Prendergast A firm believer in empowering others, Samantha Prendergast of Krizma Cosmetics is flying the flag for female entrepreneurs everywhere! She tells us her secrets to success in the wake of being crowned an Influential Businesswoman 2021. Specialising in bath, body and skincare products, including organic items and mother and child ranges, Krizma Cosmetics delivers high quality goods that can be trusted. As a pioneer in the sustainable beauty industry, Krizma’s 700- plus products are vegan wherever possible (98%), never tested on animals, free from SLS and parabens, plus they have all been sourced from ethically responsible partners. The packaging at Krizma is ‘clean’ having been made from what is known as PET (polyethylene terephthalate) plastic – this is fully recyclable and can be used multiple times, resulting in less plastic waste. It’s clear to see that the environment plays a huge part in the success of this company. Krizma Cosmetics was set up originally to follow a direct sales model. Owned and run by entrepreneur, Samantha Prendergast, the company was created in 2018 combines all of her years of experience working in the field, including the frustrations and the successes, and put them altogether to create what was one of the UK’s newest multi-level marketing (MLM) organisations. “Krizma is a company run by someone who actually ‘gets it’,” she enthuses. “We’re constantly evolving, with the introduction of an app and dual domains for our business partners. Plus we’re enjoying hyper growth in the UK with plans to enter into international markets in the very near future.” As a self-confessed workaholic, Samantha aims to be the best at what she knows, whilst developing and empowering her colleagues along the way. She explains her rationale behind following a MLM route to market. “Believing in change and working a different way, we were sure we could change the face of Network Marketing, and for a while we did,” she begins. “We built a solid foundation and overcame a lot of hurdles along the way. Since launch Krizma has helped 1000s of people change their lives. Given people a reason and coached a ‘can do’ attitude. “This way of working has now inspired us to leave the Direct Sales industry and create our own way with our own style.” S As Samantha and Krizma embarks on its new journey with approved retailers, customers and business coaches, it can look forward to the future of empowering and supporting everyone who comes into contact with it. “We work hard with all our stakeholders to ensure we have a level relationship and everyone matters. We work with suppliers whose ethics are similar to ours and the main one being about the people. “Look after your people and everything else will follow.” Being in the top tier of female chief executive officers in the direct sales industry world, Samantha’s mission is to provide the products, tools and training to her sales partners to surpass their expectations and succeed creating their own sustainable and profitable business. “Why fit in when you were born to stand out?” she questions. “Our company believes everyone matters regardless of your relationship with us. You may be a customer, you may be an approved retail partner or one of our business coaches. Your status is irrelevant. What we care about is you! We strive on building great relationships. Never underestimate the power to empower.” Recently, Samantha was bestowed with a much-coveted Influential Businesswoman Award 2021 in the category of Best Personal & Home Fragrance Company CEO (UK). This is not only testament to her dedication to her business, but also her commitment to continue its good work for the future. “As the CEO of Krizma, it’s my job to take this business as far as we possibly can. Whilst empowering and developing those on the journey with us. With a people first attitude and inclusive way of working Krizma is benefitting from huge sustainable growth.” And her final words of advice to anyone looking to follow in her footsteps? “Don’t be afraid to fail. Be afraid not to try!” Contact: Samantha Prendergast Company: Krizma Cosmetics Ltd Web Address: www.krizma.biz