2020 Influential Businesswoman Awards

12 Acquisition International - 2020 Worldwide Finance Awards y Drink Bomb was not Chloe di Leo’s first foray into the business industry. In 2000, she began a high fashion boutique called Chic Couture, giving her a lot of experience in starting and managing a business, as well as providing plenty of mistakes and pitfalls to learn from when she began her next business. In the wake of Hurricane Harvey, Chloe stumbled upon a Eureka moment for a new business idea: My Drink Bomb. Producing artisan, handcrafted cocktail drink mixers made from natural ingredients, My Drink Bomb is the perfect solution for those looking to cut back on soda consumption and produces mixers for children, as well as alcoholic and non-alcoholic cocktail mixers for adults. A highly versatile product, Chloe is always looking for ways in which she can expand her brand. Currently she is working with established chemists and nutritionists to launch a wellness line, that will see a variation on her mixers that includes vitamin C and zinc, that will boost the immune system and support digestion in drinkers. This is an exciting venture for the brand and an example of Chloe’s proactive business acumen, as she works hard to make her brand into a household name and a notable omission from any event. My Drink Bomb also sent out self-care kits containing drink bombs, CBD hand sanitizers, chill pill bath bombs and other goodies to medical staff on the front lines of the recent pandemic, adapting their offering to give something back to the men and women who are working hard to protect against Coronavirus. However, growing her business has not been without its challenges. As a woman, Chloe has had to overcome a lot of stereotypes surrounding women’s abilities to run a business. The women who do achieve such a feat are viewed as extraordinary, yet Chloe wants to change this, getting more women to lead businesses and changing public perception of successful businesswomen. The experience gained through running her first business and the support of local businesses and mommy ambassadors has put Chloe in good stead with her current business venture, and in a position to help other female entrepreneurs. Whilst women are becoming more involved with business, incentives and mentorship programs need to be put in place to continue encouraging women to take up leadership roles. My Drink Bomb has updated its business model to include an ambassador’s program While My Drink Bomb may have made its name in creating artisan cocktail mixers made from the finest natural ingredients, the company has also established itself as a leader in the dismantling of stereotypes surrounding women in business. Founded by Chloe di Leo, My Drink Bomb is working hard to build women up to positions of leadership, all while creating a unique and very successfully marketable product. Most Influential Cocktail DrinkMixers Businesswoman (USA): Chloe Di Leo M that helps female entrepreneurs create a safe and healthy working environment at home whilst also earning extra income. Working with women who share the same visions as her, as well as having a clearly defined business plan, has been instrumental in the success of Chloe’s venture. In a post-#MeToo world marked by many initiatives for female empowerment, women are finally being given the space to have the confidence to participate as business leaders, yet there is still a lot more to be done to achieve a gender inclusive future. Chloe has big ambitions for her brand, working to build a company that operates in markets across the world and constantly expanding its range of high- quality products. Fundamentally, however, she wants to inspire a new generation of female entrepreneurs by actively mentoring, supporting and contributing to their growth. Having overcome the many obstacles of being a woman in business, Chloe is now proud of her position as the first Asian-American owner of an original drink mixers company. To other women starting out in business she says to never give up, work hard and to build up a team of like-minded individuals to put your vision into perspective. Tackle all the difficulties and challenges that come along with grit and resilience, because every ‘no’ brings you closer to a ‘yes’. After all, “failure is not an option. Keep knocking on doors until one opens.” Contact: Chloe di Leo Company: My Drink Bomb Web Address: www.mydrinkbomb.com