2020 Influential Businesswoman Awards

Acquisition International - 2020 Worldwide Finance Awards 11 roviding classes in jazz, flamenco, ballet dance and more for children aged three and older, Dancing in XS is unique in its dedication to creating a family environment that nurtures students in their dance education. Led by a team of professional and caring teachers, Dancing in XS is not just about making dancers. Instead, they aim to build children’s self-esteem and confidence by teaching them responsibility, respect, loyalty and above all, a passion for dance. Dancing in XS always has its doors open to dancers of any ability and has cultivated a sense of family, with many of the students returning after their graduation to this place where they feel at home. Established in 1998 as the first dancing studio in the Doral area, Dancing in XS was taken over by Adriana Nassiff in 2005, who had been a part of the Dancing in XS community for several years before. Since then, she has helped over 3,000 children along their dancing journeys and puts her success down to dancing being a hobby, never a career for her. Born in Bogota, Colombia, where she also got her degree in Social Communication, Adriana has always lived to dance. She left Colombia for the US in 2001, deciding to focus on expanding her knowledge of dance by studying in different dance studios around Miami. When the previous owner of Dancing in XS decided to move on, Adriana was quick to seize the opportunity to take on the challenge. Soon, Dancing in XS was Adriana’s whole world. However, the past fifteen years have not been without their challenges for Adriana. Although dominated by women and offering many opportunities for progression and promotion, dance as an industry is vastly more competitive for women than it is for men. Combined with the challenges faced by being an immigrant establishing herself in an industry in a country she had not studied in, all in a second language, Adriana truly had her work cut out for her. As the dance industry becomes increasingly competitive, Adriana has accepted that Dancing in XS may not end up as the largest dance school in America. However, she prides herself in the recognition and accolade that Dancing in XS has received over the years, and the satisfaction and positivity created by sharing her passion with children is more than enough reward for Adriana. After all, success is assured in the long term when doing things for love, rather than money. Fostering a healthy balance of competition and support with neighboring studio directors has been crucial to the success of Dancing in XS, as well as constantly looking at ways to develop and be the best it can be for its pupils. Most recently, this has included While Dancing in XS may be recognized as one of the ten best dance studios in South Florida, for Director Adriana Nassiff, the company is so much more than a school. It is a community, dedicated to building the self- esteem and confidence of children as well friendships that last a lifetime. Dancing in XS does not just teach dance; it teaches responsibility, respect, loyalty and passion. We spoke to Adriana to find out more. Dancing in XS P the development of The Everlasting Dance Foundation, a non-profit organization that provides free dance tuition for children with special needs, a wonderful initiative aimed principally at the families of children with Down Syndrome. Dance has proved an incredible way for children to explore movement and creativity through rhythm and music, while also developing social, emotional and physical skills. The results have been heartwarmingly successful and earned a great deal of support from the government and community. Taking the dancing studio business to another level, Adriana is launching a new business model that will include digital technology. The pandemic has shown us how much we use and rely on digital technology in our daily lives. Dancing INXS DIGITAL will provide the firm with an online platform to showcase the style and talent at Dancing in XS. Dancing INXS DIGITAL will also have a physical location, offering a 24/7 model to allow everyone the opportunity to record, edit and cast in the most professional way possible using the new technological platforms and digital channels. With plans to open a second studio soon and continued efforts for first place at all future dance competitions, Dancing in XS has its eyes on a bright future ahead. For many, this dance studio is a home from home, and its lifechanging work will no doubt prove vital for many more years to come. Contact: Adriana Nassiff Company: Dancing in XS Web Address: www.dancinginxs.net Best Dance Academy Business Owner 2020 (East Coast USA): Adriana Nassiff & Woman-Owned Dance Academy of the Year 2020 - East Coast USA