2020 Influential Businesswoman Awards

10 Acquisition International - 2020 Worldwide Finance Awards he world is your oyster, as the saying goes. Has the world of work changed enough to make this saying appropriate to women everywhere, however? Tricia’s company, Carlyle Consultants, supported the successful Suffragettes exhibition at the Museum of London in 2018, despite feeling as though there were perhaps not the huge leaps in female leadership that the Suffragettes were hoping for. Tricia also recently featured as a judge at the Interior Design Awards, where she met with a charismatic chairman of a company creating beautiful homes around the world. His company included a high proportion of women in senior positions, but is this the case across the board? Or, has the COVID-19 pandemic proven to be more of an opportunity for women in business than it has proven to be a threat? Recent authority figures in the industry have shared their thoughts on how working from home had previously been stigmatised as the “mummy track” for mothers working from home with toddlers and babies requiring attention. However, the virus has forced many more people into local and national lockdowns, and having to contend with working from. Everyone from chief executive officers to personal assistants has had to make use of the home office, and it has levelled the playing field in some respects. It is now no longer seen as simply the “mummy track”, and has proven to companies and corporations all over the world that working from home is more than viable; it can be more successful for some. The virus has also forced many companies and individuals, including Carlyle Consultants and Tricia, to think about the world of work in a different and more exciting way. For many people and entrepreneurs, this could be the time to start a business that has always been there in the back of the mind. Alternatively, for people stuck in their current roles, now could be the time to demonstrate to company bosses that the time spent at home has been used wisely in investing in new skills regarding the digital world. Learning the skills to market to this new world is time well spent, and that is something that Tricia knows all too well. A London-based independent communications and marketing agency, Carlyle Consultants specialises in commercial, residential, and mixed-use property and luxury. Founded in 2013 by director Tricia Topping, the firm advises leading brands using strategic communication methods, as well as traditional and modern marketing tools to position them at the heart of their target audience. Tricia herself is one of the most influential women in marketing, and shares with us some thoughts on the state of the industry at present. Marketing Businesswoman of the Year 2020 (South East England): Tricia Topping & Luxury Goods Marketing Agency of the Year 2020 - UK T Judging marketing submissions for the International Property Awards has taught Tricia that marketing skills in the Pan Pacific region are the best in the world for understanding the power of new media and how companies are putting customers at the very heart of their marketing. Tricia understands that, at a time when so many businesses and individuals are looking to their marketing to keep them afloat in difficult times, it is a privilege for Carlyle Consutlants to win for the third time in the Influential Business Woman Awards 2020 forits services to luxury goods marketing. Carlyle Consultants, and its subsidiary LuxuryTopping, are both renowned in the luxury sector for providing sound advice. Tricia is always telling her clients and the people that she mentors, that they should think with creativity and with confidence. Now is not the time to sit back and wait for things to happen. Whether as a jeweller, a property developer, or a jobseeker, Tricia implores her clients and her partners to re-examine the cards that life has dealt, and research the possibilities. The jeweller could make a masterpiece; the property developer could build a beautiful set of luxury homes, and the jobseeker could transform themselves into someone who smashes the glass ceiling. Ultimately, Tricia’s work changes lives in all the right ways, opening doors and eyes to new ways of working in a digital world. Nowmay be difficult times, but from it can come amazing opportunities. Company: Carlyle Consultants Contact: Tricia Topping Website: https://www.carlyle-consultants.com/