2019 Influential Businesswoman Awards

20 Acquisition International - 2019 Influential Businesswomen Awards Such an approach ensures that every client receives the support and service they need to really engage with their target market. Amy showcases how her firm is committed to providing every client with above and beyond the standard of excellence they expect. “Over-delivering is something we love to do, and we pride ourselves on our full-service communications approach. We have an in-house design and videography team that works alongside our content creators, along with digital marketing and PR executives to provide a well-rounded approach from concept, through to execution and delivery of results. From PR to brand development, event management to content creation, there is no stone left unturned.” Such success would be impossible without a strong leadership team, and Amy is at the head of this, working tirelessly to ensure excellence for all of her valued clients. She is keen to emphasise how she works with her team to ensure that they are able to offer her clients the high standard of service they expect at all times. “As a leader, I am ultimately responsible for the success of every brand with whom we work and so for every project, I would be involved at the conception and strategy stage, ensuring the brand’s overall needs are being met. I am always personally available to each client, but I as have made sure to surround myself with a team that is so highly effective, there is no need to micromanage. This, to me, is what good leadership is all about: giving your team the skills and support they need to flourish alongside you.” Working to offer a unique approach to public relations, the Publicity Loft is a creative team specialising in lifestyle PR. Founder and Managing Director Amy Buckeridge provides us with a fascinating insight into the firm and how far it has come over the years it has been in business. The Publicity Loft: Most Influential Woman in Lifestyle PR - Republic of Ireland Thanks to the expertise of its Senior Team, the Publicity Loft has flourished since its inception over a decade ago, and has transitioned into an intimate but highly effective PR company dedicated to quality. In her opening comments Amy discusses how she came to create the agency and her pride in how far it has come. “Having set up the agency ten years ago I am incredibly proud of how far it has come over the past decade. Prior to Publicity Loft, I had another PR and event management agency that was successfully acquired. With a lot of hard work and lessons learned along the way, my leap of faith eventually paid off in choosing to work for myself. “Thanks to the incredible work of myself and my team, the success of Publicity Loft is one of my proudest achievements. I really do see the team as my work family and I have a huge amount of respect for the work they do and the unique skills they bring to the agency. I manage an intimate team of exceptionally talented people whom I trust completely to get the work done to the highest standards, with enthusiasm and bright ideas at every turn. This means I can focus on the bigger picture of the business and the overall strategy for brands, as well as our goals as an agency, rather than the day-to-day minutiae.” The agency has achieved incredible success since Amy first founded it, and she is proud to share an overview of how far it has come. “Over the years, at the Publicity Loft we have cultivated a very strong reputation within the beauty and lifestyle industry. Today we work with a selection of brands including Codex Beauty, IMAGE Skincare, The Skin Nerd, and P20, whose products we are deeply passionate about. We need to believe in the brands we’re getting behind and so each partnership is carefully considered. Our aim is to deliver the smartest PR strategies that result in measurable commercial success for each of our clients. “As an agency we are constantly evolving because we know the importance of being ahead of the game in the media industry; you have to evolve, not just to survive, but to thrive. In an industry that changes like the weather, we have to stand out and be game changers, and what really sets us apart is our personal approach and our relationships: working with us at Publicity Loft, you are welcomed into the family. We strive to make sure that each of our clients gets the one-on-one attention needed.” S “One of the biggest changes I’ve seen since starting my career is the rise of influencer marketing and influencer content. Ireland has seen the influencer sector grow massively in the past few years in a way that other countries haven't necessarily experienced yet...”