Leading Adviser 2019

Acquisition International - Leading Adviser 2019 161 Jul19102 Acquisition Internatio al - Issu 8 2019 27 Jul19102 Two Decades of Delivering Effective Business Solutions Exceedra is a global provider of integrated business planning, revenue management and retail execution solutions for consumer goods companies. Recently, we caught up with Andrew Banks who provided us with a detailed glimpse into the innerworkings of the successful firm, highlighting the ways in which the firm ensures that they achieve their clients’ desired outcome. or more than two decades, Exceedra has been delivering business value to CPG companies around the globe, through the use of Trade Promotion Management and Integrated Business Planning software. Today, the firm now operates in multiple countries across the world, working with both global and regional companies to roll out software and services that help businesses to have better control of their promotions. Headquartered in the UK, with offices in the US and Australia, Exceedra is set to disrupt the global market, with its goal to become the de facto solution for integrated business planning and revenue management for consumer goods companies worldwide. Going into further detail, Andrew begins by informing us more about the solutions the firm provides to their clients, and also the customers which they serve. “Here at Exceedra, our solution enables our clients to simplify their , finance and demand planning processes and gain clearer visibility on the Trade Spend ROI. Throughout the years, our clients have substantial business benefits since going live, resulting in impowered sales, finance, and account managers, given the ability to drive improved margins. “As for the clients we serve, they cross all tiers in the CPG sector with over 350 customers spanning across 50+ countries. Additionally, Exceedra maintains a 98% client retention and 100% success rate on go-live across the full product range.” Supporting the firm in their mission to deliver these award-winning solutions, is the innovative, passionate and committed team which forms the backbone of Exceedra. When discussing the internal culture, Andrew is keen to highlight the significant role the team plays in the overall success of Exceedra, noting on the importance of experience for the firm. “The foundation of Exceedra’s success can be found in the holistic, and comprehensive nature of their services, partnered with their expert knowledge, informed by years of experience in the industry. The experience has to be earned, and with two decades behind them, Exceedra’s expertise is undeniable.” Looking ahead to what the future holds for the firm, the team at Exceedra hope to further expand the business, their presence and the services they offer, especially following their recent success in Acquisition Intl.’s Leading Adviser 2019 where they were righteously awarded the accolade Leading Revenue Management and Integrated Business Planning Expert of the Year, the United Kingdom. Bringing the interview to a close, Andrew signs off by F revealing the exciting plans which lie in the pipeline for the firm, touching on how the aim to remain at the top of their game in the years to come. “Our strategy for 2019 and beyond, is to focus on customer value generation and to maintain our position as the leading global provider of purpose-built software to the food distribution industry. Exceedra is also in place to be the first vendor on the market to deliver real value in TPM & IBP with the introduction of Machine Learning. “Lastly, we are aware of upcoming industry challenges and as such, we will strive to make improvements to our products that will help clients to combat these challenges.” Contact: Andrew Banks Company: Exceedra Address: China Works, Black Prince Road, London, SE17SJ, United Kingdom Telephone: 0844 556 1242 Web Address: www.exceedra.com Leading Rev nue Management and Int grated i Planning Expert of the Year, the United Kingdom

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