2019 Influential Businesswoman Awards

12 Acquisition International - 2019 Influential Businesswomen Awards Most Innovative Marketing Business Leader - North East USA & Leading Ad Agency in Market Channel Integration - New York: Fearless Media Fearless Media is a digital ad agency based in NYC that understands that agencies have to demonstrate results, not just talk about them. We profile the company and Founder Cara Scharf to find out more. earless Media is a solution focused advertising agency specializing in integrating cross-channel marketing that eliminates redundancies, increases efficiency and provides the answer to the most important question – “what advertising is working to sell our product?” Specializing in the entertainment, gaming, new product launches and consumer electronics verticals, over the years the company came to create a dynamic approach to marketing that developed out of a focus on data and analytics, with digital at the core of every campaign. Fearless works with clients to develop their marketing strategy, execute campaigns, and drive revenue for their business. Today, Fearless Media is a key player in the advertising market and offers cutting-edge digital. They see AI playing an even bigger role for our clients and our agency as we look to personalize and automate more digital media in the future. The Fearless team is driven by analyzing each consumer’s path-to- conversion across all marketing channels and nimbly responds to changes in the marketplace on a daily basis. They turn dollars into channels, finding new customers and driving sales. F Founder and President Cara Scharf has helped steer the company towards the position as a thought-leader and industry disruptor that it enjoys today. When she started Fearless Media, she had more than 25 years’ experience in the corporate market, and she drew on this expertise to create a dynamic and driven company. Over the coming years, Cara intends to continue to work to steer Fearless Media towards even greater recognition as a company that is known for full transparency, creating impact and driving sales. In addition, she would like to be a role model for any woman starting out in a male dominated industry, proving that women can succeed in any market through determination and hard work. “Today, Fearless Media is a key player in the advertising market and offers cutting edge digital. They see AI playing an even bigger role for our clients and our agency as we are always moving forward to personalize and automate more digital media in the future.” Company: Fearless Media Contact: Cara Scharf